CEEI Programs
From Hobby to Business
CEEI is a peer-led program for creatives who are ready to treat their craft like a business — whether that means their first paying commission or scaling an established practice. Sessions are built and led by creatives who've made that jump themselves, so the advice is lived-in, not theoretical.
Program Pillars
1. Creativity & Innovation Turning original ideas into products, services, and business models that stand out — the same instinct that drives artistic expression, applied to a business plan.
2. Financial and Business Literacy Creating opportunities for creatives to produce business plans, learn financial etiquette, and learn about resources that help promote credit, grants, RFPs, and financial stability.
2. Risk-Taking & Experimentation Building comfort with uncertainty. Just as artists experiment with new mediums and styles, entrepreneurs learn to test, fail, adjust, and try again.
3. Vision & Storytelling Learning to articulate what your work is worth and why it matters — to customers, partners, and investors. A strong narrative builds a brand the same way it builds a piece of art.
4. Empathy & Human-Centered Design Understanding your customer the way an artist understands an audience — designing products and services around real needs, not assumptions.
5. Adaptability & Iteration Treating your business plan like a creative draft: something you revise as you learn, not something you set in stone.
6. Collaboration & Cross-Disciplinary Work Building the kind of team — marketing, finance, design, production — that any creative project needs, and any business does too.
7. Persistence & Resilience The staying power to push through rejection, funding gaps, and slow seasons — the same grit that gets an artist through a hard creative block.
Powered By Partnership
CEEI is produced by J. Ross Parrelli and made possible with support from Roseville Economic Development, Tri-Counties Bank, SBA, Auburn Teacher's Association, CLTRE, Roseville Area Chamber of Commerce, ChicoStart, GFN, 100 Black Men, Lego League, Roseville Venture Lab, Arts Council Placer County, the Placer County Film Office, the Rocklin Arts Commission, and more. Tuesday Night Market Place, Etsy, Placer County Office of Education, Aggie Square's Connect Lab, the Crocker Arts Museum, and more.
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